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EVERGREEN APP SNAP UPDATE
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EVERGREEN APP SNAP UPDATE

Did Google or Facebook or something else change since you first wrote the piece that now changes things? Add that and update it! Be creative, it shouldn’t be difficult to add to a piece every couple months and thus make it evergreen. If you figure out new, applicable strategies, add those. But if you publish a piece titled, “How to do SEO for B2B Companies,” update it all the time! Seek out ways to do so. We update our Facebook piece all the time (because it needs to be updated constantly).

Correlation does not equal causation, but we have found this sequence to be crucial in our rankings.Ī little more on “evergreen content”: I would highly recommend that unless you are writing on a topic that is time-sensitive or newsworthy in nature, that all your content is evergreen. It is also good to use the “ Fetch as Google” tool.

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Every time we update it, we do three things: Change the publish date in WordPress, change the “Last updated” phrase at the beginning of the piece, and share it on Google Plus (and other social networks as well). Step 2: Consistent UpdatesĪs I briefly mentioned in Step 1, we have been updating that Facebook Algorithm piece every month or so for over two years now. It also ranks on page one of Google for another ~100 keyword phrases! The content piece has had almost 60,000 visits since its launch with an average time on page of about 4 minutes. That content ranks 1st for “Facebook algorithm change”, 3rd for “Facebook algorithm”, 4th for “Facebook changes”, and 5th for “New Facebook update”. We created the Facebook Algorithm piece over 2 years ago, and have been updating it nearly every month since. So we took a page out of Moz’s book (with their Google Algorithm Change History piece) and decided to create the Facebook Algorithm Change History with the purpose of using it as a Trojan horse to get social ads clients. We felt that this was an under-utilized tactic with the keywords we wanted to rank for. We wanted to get more clients who wanted to hire us to manage Facebook Ads. What is evergreen content you ask? We define it as timeless content that continually stays fresh for readers.

We wanted evergreen content to be the backbone of our strategy. There were three key steps in our approach to our Evergreen Content Strategy: Step 1: Evergreen Content We wanted to get more into social media advertising management and PR. With a firm hold on SEO-related keywords in our market, we wanted to expand our services and offerings at our company. Once we achieved amazing rankings for those keywords, we continued to set our sights on higher revenue-generating keywords and bigger clients… We got a lot of great clients this way–and still do–but we wanted to level up as a company. If someone Googled “Utah SEO Company” and found us, they were likely interested in SEO, maybe some content marketing, and not much else. This keyword strategy also reflected the types of clients we were able to get. Like most SEO companies, we started by targeting localized keyword phrases related to “SEO”, or “ Utah SEO company“, or “Provo Utah SEO”.

We don’t care about ranking for “Wallaroo” anymore (although we’re still on page one) we moved on to bigger and better things. And when we did get those types of companies as clients, we hustled hard to do everything we could to help them succeed. With a resume like this, and with no case studies and little experience, we could really only get local clients like restaurants, dentists, auto repair shops, etc. This keyword targeting strategy also reflected the types of clients we were going after.

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Soon enough, we got to #1 for the word “Wallaroo” and letting us tell all our prospective clients that we knew how to do SEO. We also wanted it to have a word in it that got a lot of monthly searches that we felt we could rank for fairly quickly. When we formed our company in 2012, we wanted a name that was unique, fun, and brand-able. The second half will teach you how to do it for your company. Through our evergreen content strategy we’ve grown our traffic over 1,800% in 14 months. The first half of this article will show you how we did it.

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SEO Has Been The Single Largest Driver of Business Since Our Inception – Let Us Show You How We Do It

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